What to wear for a photo shoot?
Advice on colors, materials, and styles
You’ve booked a photo shoot in the Var region and one question keeps running through your mind: “What on earth am I going to wear?”
This is a very common question, and with good reason: your clothes play an essential role in how the images turn out. The choice of colors, fabrics, volumes, and style can completely transform the atmosphere of your photos.
Here are my tips for choosing the right outfits and making the most of your photo shoot.
1. Choose clothes that you feel comfortable in.
The most important thing is that you feel comfortable. A beautiful photo is above all a person who feels like themselves, confident and at ease.
Choose clothes that suit you, that highlight your best features, and that allow you to move freely.
Avoid clothes that are too tight or too loose if they don’t flatter you. Comfort is the key to feeling beautiful… and it will show in your photos.



2. The importance of colors
Colors really bring photos to life.
Neutral and natural colors
Pastel colors
Strong colors
Colors such as beige, off-white, terracotta, olive, and soft gray are ideal for a timeless look that harmonizes with the light of the Var region.
Soft, bright colors, perfect for family, maternity, or couple shoots at sunset.
Red, deep blue, and emerald green should be used sparingly to add character, but be careful not to create combinations that are too striking.
Neutral and natural colors
Colors such as beige, off-white, terracotta, olive, and soft gray are ideal for a timeless look that harmonizes with the light of the Var region.
Pastel colors
Soft, bright colors, perfect for family, maternity, or couple shoots at sunset.
Strong colors
Red, deep blue, and emerald green should be used sparingly to add character, but be careful not to create combinations that are too striking.


Tip: Avoid overly flashy patterns, logos, or lettering that distract attention from what’s most important… you!

3. Choosing the right materials
Matter brings movement, texture, and life to your photos.
- Linen, cotton, muslin: perfect for a natural, airy look.
- Lace, silk, velvet: for an elegant, editorial touch.
- Jeans or light knitwear: for a more relaxed look.
A flowing dress or linen shirt, for example, will create a beautiful movement when carried by the Mediterranean breeze.

4. Play with volumes and cuts
Volumes add dynamism and create interesting lines in photos.
- Long, flowing dresses add a touch of lightness.
- A structured jacket can add character.
- Puffed sleeves or high-waisted pants create an elegant and modern silhouette.
The idea is not to follow a trend at all costs, but to find the cut that flatters you and matches the look you are going for.

5. Dress appropriately for the location and atmosphere of the session.
The Var offers a multitude of settings: golden beaches, olive groves, Provençal villages, and forests. Each setting calls for a particular harmony.
– Beach shoot: opt for light, flowing colors that complement the soft light and reflections of the sea.
– Outdoor shoot (vineyards, olive groves): opt for earthy tones, greens, and ochres that blend in with the surroundings.
– Shoot in town/village: opt for more modern, structured outfits that create an interesting contrast with the architecture.
6. Preparations to make with your photographer
Finally, remember that you are not alone in making your choices! Your photographer is there to guide you. Before each session, I talk with my clients about their desires, doubts, and inspirations. Together, we decide on outfits that suit their personalities and the desired atmosphere.
These preliminary discussions help us avoid missteps and, above all, create a result that is consistent with your expectations and my photographic style.


Conclusion
So, what should you wear for a photo shoot? The answer is simple: an outfit that makes you feel beautiful, comfortable, and in tune with the location and atmosphere of the shoot. Colors, fabrics, and volumes will enhance your personality and reinforce the atmosphere of your images.
And don’t forget: a good photographer will always be able to advise you on finding the perfect outfit.